Our Team

Ken Licence
Managing Director
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Ken joined Principle in 2009 and took on the role of Managing Director in 2010. Ken has over 20 years’ financial services experience across a range of investment strategies including property, private equity, infrastructure and hedge funds. He has held senior management positions with Lend Lease, Deutsche Asset Management, and CP2, assisting major domestic and international institutional clients. Ken has been a Board Member of the Association of Superannuation Funds of Australia (NSW) and holds a Bachelor of Commerce from Griffith University and a Masters of Business Administration from the University of Queensland.

James Cowper
Director
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James joined Principle in 2008 and became a Director in 2014. James's primary focus is on fundraising and product design and advice. In addition, his responsibilities include manager due diligence, research and analysis on the Australasian institutional market and business development. James holds a Bachelor of Arts from the University of Sydney as well as a Master of Commerce from the same university, majoring in Finance and Commercial Law. James is a CFA charterholder, and in 2016 became a Director of the CFA Society of Sydney and Chair of its Member Services Committee.
Joanna Douglas
Project Manager
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Joanna joined Principle in 2008. She has over 15 years' consulting experience, including advising companies on strategy development, diagnostics and business performance improvement, primarily in the financial services and resources industries. In addition to her work on client assignments, Joanna is also responsible for contract management and compliance. Joanna holds a Bachelor of Arts from University College Dublin and a Graduate Diploma in Marketing from the Dublin Institute of Technology.

Karen Smith
Office Administrator
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Karen joined Principle in 2015. She has extensive experience providing administration support and managing busy offices in the financial services, research, recruitment and property industries, including CoreData and PM Capital. Karen moved to Australia from the United Kingdom in 2004.